PG Specialization – Master of Business Administration in General Management
Earn a Globally Recognized Online MBA from Amity University Online
Amity Online’s MBA in General Management is a 2-year, 4-semester program designed to develop well-rounded leaders with expertise in key business areas like Marketing, Finance, Operations, and Strategy. The curriculum combines theoretical knowledge with practical learning through case studies and industry projects, preparing you to address complex business challenges. This program will overall hone your ability to make strategic decisions, lead diverse teams, and drive organizational success across industries. If you choose to specialize in a specific field, you have the opportunity to do so in your second year.
Why Pursue an MBA in General Management?
Amity University Online’s MBA in General Management is designed to develop well-rounded leaders with expertise in key business areas including marketing, finance, operations and strategy. The comprehensive curriculum, which emphasizes pragmatic learning through case studies and industry projects, prepares you to address diverse challenges in business. Upon graduating, you will be empowered to make strategic decisions as a leader and drive organizational success across industries. Enroll in Amity Online’s MBA in General Management program and steer your career to success!
Semester 1
Accounting for Managers
Managerial Economics
Marketing Management
Statistics for Management
Professional communication
Semester 2
Business Research Methods
Financial Management
Human Resource Management
Legal Aspects of Business
Conflict Resolution and Management
Semester 3
Strategic Management
Management of Financial Services
Strategic Human Resource Management
Product and Brand Management
Operations Planning, Scheduling and Control
Professional Ethics
Minor Project
Semester 4
Big Data Analytics
Digital Commerce -Reinventing Business Models
Digital Marketing
Management in Action – Social Economic and Ethical Issues
Major Project
What Will I Learn?
- Statistical Methods and Data Visualization
- Develop in-demand skills in leading statistical methods and data visualization tools to effectively manage dynamic data.
- Understanding Types of Analytics
- Enhance your innovative ability by distinguishing between descriptive and predictive analytics, leveraging their respective strengths.
- Hypothesis Testing and Non-Parametric Tests
- Apply knowledge to set up hypothesis tests and comprehend non-parametric testing methods for robust analysis.
- Deriving Insights from Big Data
- Identify strategies to extract meaning from Big Data, Utilizing emerging technologies and analytical models effectively.
- Proficiency in Statistical Tools and Real-World Application
- Gain expertise in using modern statistical tools and software packages like Excel, and Power BI.
- Strategic Planning and Decision-Making
- Students will be able to adapt strategies in response to evolving market dynamics, emerging technologies, and shifting consumer preferences.
About the instructor
33 Courses
0 students
Requirements
- Fresh graduates and working professionals.
- Entrepreneurs looking to develop skills to manage critical business projects.
- Aspirants or working professionals seeking a global career in the fields of Management, Finance, Marketing, Sales, Operations, Logistics among many more.
