PG Specialization – MBA with specialization in Digital Marketing Management (Online MBA)
The only online MBA program globally ranked by QS in India.
Embrace transformation by enrolling in our specialized MBA program with a focus on digital marketing. Gain comprehensive knowledge, hands-on experience, and strategic acumen crucial for excelling in the dynamic realm of MBA in digital marketing. Propel your career toward triumph in the digital era.
Why MBA with specialization in Digital Marketing?
In a world rapidly advancing towards digitalization, possessing MBA in digital marketing skills has become a necessity in today’s thriving world. Our program aims to bridge the knowledge gap, ensuring a comprehensive understanding and keeping you at the forefront of technological trends. Enroll in our program and stay ahead of the competition in this ever-evolving landscape.
Semester 1
Managerial Economics
Statistics for Management
Professional communication
Accounting for Managers
Marketing Management
Semester 2
Legal Aspects of Business
Business Research Methods
Financial Management
Human Resource Management
Conflict Resolution and Management
Semester 3
Digital Customer Analytics
Digital journey with Brand Management
Minor Project
Performance Marketing
Professional Ethics
Social Media and Technology Marketing
Strategic Management
Semester 4
Digital Commerce – Reinventing Business Models
Digital Marketing
Major Project
Management in Action – Social Economic and Ethical Issues
Marketing Analytics – Data Tools and Techniques
What Will I Learn?
- Aligning Business Goals
- Develop the skills to build a practical digital marketing plan tailored to align with your business and organizational goals.
- Creative Adaptation
- Evaluate how companies utilize various strategies to reach target audiences & learn how to creatively adapt them in your organization.
- Breaking Group thinking
- Learn to develop a digital plan that breaks group thinking and aligns departments towards a shared vision for success.
- Measuring Success
- Expand your definition of ROI & determine which KPIs are most relevant for evaluating the effectiveness of your digital plans.
- Practical Application
- Utilize the program's concepts in your final project to craft a comprehensive digital strategy for implementation upon your return to work.
- Strategic Planning and Decision-Making
- Students will be able to adapt strategies in response to evolving market dynamics, emerging technologies, and shifting consumer preferences.
About the instructor
33 Courses
0 students
Requirements
- Marketers and brand managers looking to start a career in digital marketing.
- Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies.
- Professionals looking to develop skills in digital marketing domain for career growth.
- Graduation in any discipline with 40% marks in the last qualifying examination.
- Below 40% marks, a test is conducted & if passed then the student is eligible for admission.
