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September 6, 2025

UG Program – BBA with specialization in Data Analytics (Online BBA)

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Become a master at Data Analytics with India’s first UGC entitled online BBA program

A Bachelor of Business Administration with specialization in Data Analytics blends business fundamentals with cutting-edge data skills. Students delve into core business subjects like finance, marketing, and management, alongside specialized courses in statistical analysis, data mining, and machine learning. These courses equip students with the ability to collect, analyze, and interpret data to drive strategic business decisions. The curriculum typically includes quantitative analysis training, teaching students to apply mathematical and statistical techniques to solve business problems. Moreover, students learn programming languages like Python and R for data manipulation and analysis. Hands-on projects and internships allow students to apply their skills to real-world scenarios, preparing them for the demands of the industry. Ethical considerations and privacy concerns in data usage are also emphasized. Overall, this program empowers graduates with a blend of business acumen and technical expertise, positioning them for roles in business intelligence, market research, and strategic decision-making, where proficiency in data analytics is paramount. Gain practical experience with HCLTech internships as you complete your major project!

Program Overview & Structure

Semester 1Accounting Fundamentals

Business Communication

Management Foundation

Principles of Marketing

Business Statistics


Semester 2

Individual Excellence and Social Dynamic

IT Applications in Business

Environmental Studies

Fundamentals of Financial Management

Fundamentals of Human Resource Management


Semester 3

Principles of Organizational Behavior

Essentials of Production and Operations Management

Research Methods for Managers

Fundamentals of Data and Data Management


Semester 4

Fundamentals of Entrepreneurship

Principles of Consumer Behavior

Operations Research

Data Engineering Tools & working with Big Data Architecture & its Application


Semester 5

Marketing in Digital Age

Professional Ethics

Business Strategy

Managing Customer Relationship

Understanding of Statistical Analytics


Semester 6

Dissertation

Exploratory Data Analysis and Visualization using Python/Tableau for Leads

Data Analytics in Marketing & Market Research

What Will I Learn?

  • Global Education
  • Experience a truly global education with renowned international faculty
  • AdvantaDegreeOfferedByUsge Card
  • Robust Learning Model
  • 350+ hours of video lectures to enhance your learning outcomes
  • AdvantaDegreeOfferedByUsge Card
  • Industry Collaborations
  • Specialization in collaboration with HCLTech for industry readiness
  • AdvantaDegreeOfferedByUsge Card
  • Real World Projects
  • Real world projects and case studies to help you succeed in your industry

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Requirements

  • Fresh 10+2 pass out students or aspirants seeking a career in business management.
  • Entrepreneurs looking to enhance their skills in business management.
  • Aspirants who want to understand topics of wide relevance including Human Resource, Banking, Law and Accounting from Business Management perspective.
  • Applicant must possess sufficient knowledge and understanding of English Language.