UG Program – BBA with specialization in Data Analytics (Online BBA)
Become a master at Data Analytics with India’s first UGC entitled online BBA program
A Bachelor of Business Administration with specialization in Data Analytics blends business fundamentals with cutting-edge data skills. Students delve into core business subjects like finance, marketing, and management, alongside specialized courses in statistical analysis, data mining, and machine learning. These courses equip students with the ability to collect, analyze, and interpret data to drive strategic business decisions. The curriculum typically includes quantitative analysis training, teaching students to apply mathematical and statistical techniques to solve business problems. Moreover, students learn programming languages like Python and R for data manipulation and analysis. Hands-on projects and internships allow students to apply their skills to real-world scenarios, preparing them for the demands of the industry. Ethical considerations and privacy concerns in data usage are also emphasized. Overall, this program empowers graduates with a blend of business acumen and technical expertise, positioning them for roles in business intelligence, market research, and strategic decision-making, where proficiency in data analytics is paramount. Gain practical experience with HCLTech internships as you complete your major project!
Semester 1Accounting Fundamentals
Business Communication
Management Foundation
Principles of Marketing
Business Statistics
Semester 2
Individual Excellence and Social Dynamic
IT Applications in Business
Environmental Studies
Fundamentals of Financial Management
Fundamentals of Human Resource Management
Semester 3
Principles of Organizational Behavior
Essentials of Production and Operations Management
Research Methods for Managers
Fundamentals of Data and Data Management
Semester 4
Fundamentals of Entrepreneurship
Principles of Consumer Behavior
Operations Research
Data Engineering Tools & working with Big Data Architecture & its Application
Semester 5
Marketing in Digital Age
Professional Ethics
Business Strategy
Managing Customer Relationship
Understanding of Statistical Analytics
Semester 6
Dissertation
Exploratory Data Analysis and Visualization using Python/Tableau for Leads
Data Analytics in Marketing & Market Research
What Will I Learn?
- Global Education
- Experience a truly global education with renowned international faculty
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- Robust Learning Model
- 350+ hours of video lectures to enhance your learning outcomes
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- Industry Collaborations
- Specialization in collaboration with HCLTech for industry readiness
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- Real World Projects
- Real world projects and case studies to help you succeed in your industry
About the instructor
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